Southtown Arts District Announces Kickoff on Second Saturday

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And the band plays on. Second Saturday at 1906. CAM 2015. Photo by Page Graham.

Newly-formed Southtown The Arts District (STAD) will host an official launch party for its website this Second Saturday, March 12, among the galleries clustered in the South Flores/Lone Star area.

The grassroots membership organization and its website, www.sastad.com, aims to “organize, unify, market, build, connect and promote Southtown’s creative culture and business members under one brand,” according to a news release.

The free, family-friendly event will include 10 art exhibits, live music, food trucks, video projections, and much more from 7 -11 p.m. in the area surrounding the 1906 S. Flores building. For more event information, click here.

To be included on the map, as other promotional perks, Southtown members pay a fee ranging from $50-$500. Galleries and museums are not the only ones eligible for membership. Bars, restaurants, creative services, retailers, and even other nearby districts can sign up as “Friends.”

  • Nonprofit/Education: $50
  • Studio Artist: $75
  • Small Business (up to five employees): $150
  • Large Business (six or more employees): $300
  • Friends: $500
An audience gathers for the crowning of Miss CAM 2016 at Blue Star, whose tenants are eligible for STAD membership. Photo by Page Graham.

An audience gathers for the crowning of Miss CAM 2016 at Blue Star, whose tenants are eligible for STAD membership. Photo by Page Graham.

This is the first time an umbrella arts and business organization has been formed to focus on the entire Southtown area.

“Sastad.com is about taking ownership of the sustainable community that’s been built over 30 years and promoting and unifying it under one brand,” stated Andy Benavides, owner of the 1906 studio.

Previous attempts by others to brand the Southtown area have failed to catch on.

“I think that in the current climate, our project could set a standard for how to build an arts district from the ground up (rather than) top to bottom,” Benavides told the Rivard Report.

The site has significant area coverage, and several galleries and businesses have already joined up:

Longtime landmark La Tuna Ice House is an STAD member. Photo by Page Graham.

Longtime landmark La Tuna Ice House is an STAD member. Photo by Page Graham.

The site launch will overlap with the Second Saturday art walk, a Contemporary Art Month event, and organizers promise that the STAD event will make this the biggest Second Saturday ever.

The free, family-friendly event includes 10 art exhibits, live music, food trucks, video projections, and much more. The event will take place in the area surrounding the 1906 S. Flores building, and runs from 7 a.m. to 11 p.m. For more event information, click here.

 

https://rivardreport.wildapricot.org

 

*Top Image: Musicians perform on the patio of the 1906 S. Flores building during Second Saturday in 2015. Photo by Page Graham.

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