Giles-Parscale Parent Acquires Local Web Design Firm WebTegrity

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(from left) WebTegrity Co-Founder Kori Ashton, Giles-Parscale Co-Founder Jill Giles, and Cloud Commerce CEO Andrew Van Noy.

Scott Ball / Rivard Report

(from left) Milo the dog, WebTegrity co-founder Kori Ashton, Giles-Parscale co-founder Jill Giles, and CloudCommerce CEO Andrew Van Noy

CloudCommerce, which earlier this year acquired San Antonio-based design and web marketing firm Giles-Parscale, acquired local web design company WebTegrity on Wednesday with plans to merge the two firms.

CloudCommerce, a California-based, data-driven solutions provider, purchased WebTegrity, co-founded by Kori Ashton, in a deal valued by CloudCommerce at $1 million in stock.

Renamed Parscale Collaborative Agency, the San Antonio company will grow from 50 to 60 employees, providing an integrated approach to digital marketing, web design, and branding for clients, Giles-Parscale co-founder Jill Giles said.

“Jill will provide that creative direction and vision while Kori is directing strategy for our customers and for the company internally,” CloudCommerce CEO Andrew Van Noy said. “The company will continue to grow here in San Antonio.”

Giles joined forces with digital data specialist Brad Parscale in 2011 to create the Giles-Parscale firm, which specialized in high-end design and branding work for clients in San Antonio and across the country. Clients included Universal Studios, the River Walk, the University of Texas at San Antonio, Hotel Emma, and the San Antonio Stock Show & Rodeo, according to the company’s website.

In August, the company sold the design and online services portion of its business to CloudCommerce in a deal valued at $9 million in stock. CloudCommerce helps businesses acquire and retain customers using data-driven solutions such as digital marketing strategies and campaigns.

Giles remained with Giles-Parscale as its creative director and advisor to CloudCommerce, which is based in Santa Barbara, California. The consumer and commercial digital work remained in San Antonio under her direction.

“CloudCommerce is fully vested in our staying here and growing,” Giles said. “With access to CloudCommerce’s full range of expertise and services, that makes our location incidental.”

The national attention Parscale has drawn since running the digital operation for Donald Trump’s successful presidential campaign has taken him well beyond his work for Giles-Parscale. He moved his new political marketing company, Parscale Strategy, to Florida earlier this year.

Giles said she looks forward to growing Parscale Collaborative Agency into an even larger presence with its full-spectrum, data-driven approach to working with clients.

“We’ve gotten an influx of really good accounts, and people are energized by how we can offer everything – the web design, brand, overall design, and digital strategy – in a fully integrated way,” Giles said. “It feels great to be able to do this in San Antonio.”

C0-Founder Giles-Parscale Jill Giles

Scott Ball / Rivard Report

Giles-Parscale co-founder Jill Giles

CloudCommerce set out two years ago to bring in a group of experts through acquisition and hiring to provide end-to-end solutions for clients, Van Noy said. With digital marketing services featured prominently in what the company provides, the WebTegrity acquisition was a natural fit.

“We specialize in an omni-channel approach for a seamless experience, much like what you experience at the Hotel Emma,” Van Noy said. “We help our customers create a seamless brand experience, from the initial interaction with a brand, to how they interact with their digital presence, to what they experience when they walk into a physical location.”

Ashton, who co-founded her small web design startup with her parents in 2012, will be chief strategy officer for the Parscale Collaborative Agency, overseeing the digital marketing while working with new clients.

“Kori and her team bring strong digital marketing expertise to the Parscale Collaborative Agency,” Van Noy said. “Kori is an awesome leader and her services will continue to be provided under the WebTegrity brand.”

“I will bring my 17 years of experience to help clients improve their digital footprint, while Jill will focus on design and branding for clients,” Ashton said.

All 10 WebTegrity employees will transition to Parscale Collaborative Agency in the acquisition. With the company being acquired after only five years in operation, Ashton is enthusiastic about the potential for entrepreneurship growth in San Antonio.

“I didn’t have to leave San Antonio to achieve this level of success,” Ashton said. “We started this company five years ago, and I never dreamed I could sell it for seven figures.”

16 thoughts on “Giles-Parscale Parent Acquires Local Web Design Firm WebTegrity

  1. As someone who hires companies like this, I would never do business with them after the role Pascale played in the election. And then there is the aiding and abetting the Russians.

  2. Every time you do a puff piece on JG, and ignore the role her company played in irreparably damaging this country, you lose a little more credibility.

  3. The house than Trump built.

    I read recently in Rivard Report how poor, innocent Jill Giles’s unfortunate association with the repugnant, ethically-challenged Mr. Parscale had severly damaged her hard-earned reputation and all but killed her business. This article would seem to state the opposite. Her partner, Mr. Parscale’s nefarious efforts on behalf of Trump may have placed them in a position of power and wealth, but this does not change the fact they both have done great damage to our nation.

  4. As long as Parscale is a principal, I cannot see this as a good thing. Is RR now the PR agent for this bunch? Not one critical question or reflection? C’mon! Lipstick on a pig…

  5. Disappointing omissions from the reporting. I expect more from Rivard Report. Maybe E-N should investigate these puff pieces Giles gets?? Of course those may end now that the whole mess is named Parscale Collaborative. Could there possibly be a more disgusting image to have imprinted into your mind than Parscale collaborating??!.

  6. At first I was quite chafed, questioning the necessity of an entire article devoted to this new business venture which could have been summed up in a two line snippet. As several commenters pointed out, “another puff piece about G-P,” but I understand the continued attention from Rivard Report, considering Jill Giles’ association (or not association) with a successful (social media data manipulation and all) national campaign strategy. This is supposed to be a creative agency after all, and it would not hold merit if it failed to consistently have its own public relations published locally. How would that translate to potential clients?

    And so this unassuming PR article is actually revealing in several ways, though you have to do further journalistic investigation, a la reading between the lines. As mentioned by other avid readers, this is a follow-up article to the previous one that illustrated the woes that Giles experienced this past year, where she was described as “apolitical,” and simultaneously not being associated with her business partner’s political beliefs and work (think about that for a bit). Is it okay to claim you are apolitical, just because you are not affected by unfavorable proposals and laws by a government your partnership helped place into power while benefitting financially? Personally, I find it difficult to sympathize for another person in a privileged position that chooses not to empathize with her community where many residents are threatened in more ways than one (DACA, health care, student loans, threat of military intervention into Korea, as examples). An expanding city where Latinos are the majority, generations of military families call home, and is historically undereducated due to less than favorable laws and rules in the past. One should question if Jill Giles truly understands the city she calls home. But without a doubt, if you are in the creative game, befriend a writer or editor of local media, saves money on paid advertising.

    Examine her quote from Rivard Report’s last piece, “but I don’t do political work and neither does anyone else here at Giles-Parscale. San Antonio is home. I don’t want to be under attack.” I feel as if this was an opportunity for her “aha” moment, but it passed her by. Clearly, if she doesn’t like being attacked with criticism or the idea of losing business as a consequence of her association, could she somehow creatively translate that thought process to how many residents of this country might feel when her business partnership helped endanger their livelihood? Hindsight bias, perhaps. Still, she has chosen to persevere in San Antonio despite the California buyout, and her clients should be thankful that her creative branding ideas and problem solving tactics are in full effect, that is, what do you do when you want to distance yourself from an inconvenient partner to retain and gain new clients in your home city while remaining apolitical? …Rename your new firm “Parscale Collaborative Agency.”

    Yes, this article was quite enlightening. Thank you for it.

  7. Well, at least there isn’t the usual disclaimer that almost every other RR article has. You know, the one that says, “CloudCommerce (or whomever) is an Rivard Report member.” Tell Jill Giles to pony up a few bucks of support for the puff pieces you keep writing about her!

  8. Didn’t the political component of the partnership split off and move to Florida? Is the collective
    Trump-hatred here so strong that we can’t celebrate a tech-ish
    Company that has done lots of good work for local clients for a long time?

    I’ve never used them or met them, but I know plenty of people who are satisfied.

    The media in this town hypes ever wanna-be tech company with 1
    Employee and a laptop. This, by contrast is an actual success story.

    • If the company did indeed split off, why in the world are they naming their new venture after Brad Parscale? Gee, perhaps we should put a statue of him in Travis Park to replace the recently removed Confederate monument.

    • BINGO, RYAN! I am a Webtegrity client and have been for almost 4 years. Kori and her team have exceeded our expectations on many levels including pure honesty and assessment of needs. I value the input she and her team provides.
      I am shocked and staggered by the negative posts from people who:
      1) don’t get the positive local impact of this merger,
      2) have no knowledge of or relationships with these companies.
      Congratulations to these SA- based and female-led companies!

  9. I just want to add, that I know nothing of the type of business of Giles Parscale before or after the election.

    I also want to point out that business are to a certain extent about branding, especially in design and web. Parscale helped with the web and analytical web date for the current POTUS. That POTUS was not popular in the cities of Texas, especially San Antonio. Parscale worked it’s magic to help elect said POTUS, but could not manage to make that POTUS popular as a brand in the major Texas cities. Their brand, good or bad, now stands for this election (web wise) for this POTUS. Whether they/she is political or not, her brand is now a known quantity. I feel no sympathy, especially considering all the follow on business Brad will get do to his work for conservative political companies/PACs going forward.

    Her/his brand can always do what Arthur Anderson did and just change their name to Accenture, or what many companies do once their political activism makes them the target of consumers and the American people.

    Seriously why should I feel bad that the consumer is rebelling against the brand that it believes harmed our country? Why should I feel bad that those dollars are going to another tech company, one that doesn’t partner with “bad” partners? Isn’t that just the market responding to inputs? Isn’t that the way capitalism is supposed to work?

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