Scott Ball / Rivard Report
After a more than nine-month hiatus, a former Alta Vista coffee shop has revived its business about three miles northeast of its original location.
Press Coffee this week reopened shop in a glass-and-wood location at 4035 Broadway St. After initially considering a move into a mobile trailer, co-owners Natalie and Bronson Holbrook decided to restore the space that once served as a hair salon.
Following three years of service, Press’ original location at 606 W. French Pl. closed its doors in October 2017. The closure came after what they called “exorbitant” rent increases, according to a Press Coffee Facebook post written at the time.
The new 892-square-foot space situated at the back of the Boardwalk on Broadway complex features a glass wall that exposes the building’s interior, giving it a “sort of greenhouse feel,” Bronson Holbrook said, but the wood-paneled wall at the back of the structure keeps the shop from being flooded by sunlight.
“We’ll have the coolest shop in Texas,” Natalie Holbrook said while touring the site with the Rivard Report in June.
The coffee bar is on the ground floor next to a smaller, lofted section of the building that features bar seating overlooking the main floor. The Holbrooks estimate the shop seats 28 to 32 guests and employs six staff members. The interior’s furnishings are a combination of old pieces and new, decorative additions, Bronson Holbrook said.
Seating isn’t limited to inside, either: A narrow patch of land next to the building offers some outdoor seating, with trees around the complex giving the shop a sort of “neighborhood” feel, Bronson Holbrook said.
The Boardwalk on Broadway is located between the Witte Museum and the AT&T Advertising Solutions office, the latter of which stands above the coffee shop.
Despite not being in their neighborhood anymore, the Holbrooks hope that some of their regulars from Alta Vista and Monte Vista will make their way over to the new location.
“We were part of some people’s everyday routine,” Natalie Holbrook said.
Not all of Press’ staples will carry over to the new location. The new space is not conducive to movie nights, Natalie Holbrook said, and while she and her husband expect most of the menu to remain the same, they’re not sure whether they’ll continue serving Taco Riendo’s tacos in the morning.
But customers who earned reward points through purchases at the Alta Vista location will be able to redeem them in the new spot, she said.
“We had no intention of leaving [the original location],” she explained, so “we’re just picking up [where] we left off.”