This week City Council will vote to shape 20 years of hodgepodge sign and billboard regulations into a more coherent document.
Chamoy Creative, a local ad agency started by four enterprising Millennials, is spicing up the local advertising scene with fresh and creative content.
San Antonio and New York seem worlds apart in, well, just about everything, but when it comes to branding methods and innovation in marketing several San Antonio entrepreneurs seem to have taken inspiration from one of New York’s original and most successful 1960s ad men, the late Rosser Reeves (1910-1984), at least according to Bill Schley, president of Connecticut-based branding and marketing firm Brand Team Six.
“Melts in Your Mouth, Not in Your Hand” and “A Diamond is Forever” are but two examples of the simple, timeless brands conceived in the legendary admen era of advertising and marketing in the 60s.
The anticipation of which team will be victorious in the weeks leading up to the Super Bowl is almost always equal to the anticipation of which commercial will be the best.
The revolutionary San Antonio Advertising firm Sosa, Bromley, Aguilar and Associates has been inducted into the canon of American history.
Since 2003, I have called San Antonio my home.
Last week, the Rivard Report moved beyond local news website status to become a fashion statement.