The name-change for the tourism advocacy organization signals a greater focus on local issues in advocating for its 150 members.
San Antonio once dominated the tourism market in Texas, but statistics show that fewer people are looking for traditional tourism.
When Lonely Planet ranked San Antonio #8 on its list of “unexpectedly exciting places to see in the United States in 2016” last week, local officials in the visitor industry were understandably excited to share the news that the “new San Antonio” is getting noticed.
According to a new study, the annual economic impact of San Antonio’s hospitality industry, one of the local economy’s largest sectors, continues to increase from $8.1 billion in 2003 to $13.4 billion in 2013, a 66% increase.
Any good industry representative knows that tourism is no longer just about hotels and theme parks.