Rivard Report on TPR: San Antonio Tourism Beyond The Alamo

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A street vendor pulls his cart of merchandise amid tourists and locals in front of the Alamo before the 2013 Battle of the Flowers Parade. Photo by Iris Dimmick.

Iris Dimmick / Rivard Report

A vendor pulls his cart of merchandise amid tourists and locals in front of the Alamo before the 2013 Battle of the Flowers Parade.

San Antonio once dominated the tourism market in Texas, but statistics show that fewer people are looking for traditional tourism. The city needs to update its image and offer authentic cultural experiences to attract visitors, Rivard Report Director Robert Rivard stated in a commentary published over the weekend, “Getting Real with the San Antonio Visitor Economy.”

UTSA Professor of Tourism Management David Bojanic

UTSA Professor of Tourism Management David Bojanic

The Source, Texas Public Radio’s daily, call-in live broadcast, will host a discussion about the issues and challenges the tourism industry faces in San Antonio on Thursday at 3 p.m. with guests Rivard and David Bojanic, Anheuser-Busch Foundation Professor of Tourism Management at UTSA. The Source is hosted by veteran journalist David Martin Davies.

The City’s Convention & Visitors Bureau wants to move past the Alamo and unveil the “new San Antonio” to national and international visitors but there’s likely not enough money in its current budget. City Council will vote Thursday to decide whether the bureau should be given nonprofit status independent of the City.

Bojanic has worked as a consultant for various visitor and tourism bureaus throughout the country.

Tune into KSTX 89.1 FM or stream online to listen in. Call 210-614-8980, tweet questions @tprsource or email comments to thesource@tpr.org to join in the community conversation.

 

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*Top Image: A vendor pulls his cart of merchandise amid tourists and locals in front of the Alamo before the 2013 Battle of the Flowers Parade. Photo by Iris Dimmick.

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One thought on “Rivard Report on TPR: San Antonio Tourism Beyond The Alamo

  1. Europeans have never preferred traditional U.S. tourism. For them a “holiday” is not a road trip or a plan to visit all the sites in a city. Instead, it is a trip to relax, enjoy the sunshine, dine, and drink. San Antonio can provide all of those, yet it never markets itself as a destination for European tourists. And European retirees love to rent homes for 2-3 months in a place with sunshine and good dining and entertainment venues. Florida currently gets all of these tourists because they don’t know what San Antonio could offer them.

    Backpackers go around the world seeing sights along the way, but they have one main goal no matter where they are–to go out at night to party–to dine, to hear music and dance, to drink. San Antonio has one rather pitiful youth hostel that is way over by Ft. Sam and requires a long walk or two buses for getting downtown and back. The city needs to encourage one or two private hostels to be developed near the downtown area (along lower St. Mary’s Street inside IH 35?), provide a free bus (Like the E line) at night that goes from downtown to the St. Mary’s Strip, and promote itself to backpackers. They may live in cheaply, but they spend a lot to be entertained.

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