Filmmaker Jim Mendiola is a part of the "returning class" to San Antonio – people who want to come home and contribute to the emerging (or "bubbling") cultural/artistic scenes. He moved back to San Antonio in December 2012 after spending 10 years in Los Angeles. He's worked on small, independent projects; larger, commissioned pieces for the City (see his work, "SA Stories" for the Department for Culture and Creative Development, here); documentaries, and short films. His most recent work, a mini-documentary about Joe Barajas, a.k.a. “Joe Barber,” a local hip-hop barber, is a part of a series called "Small Market Big Heart," profiling die-hard Spurs fans in San Antonio. The following is the first in his series:
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"We're a small market – we have no business winning championships, you know? We don't (have) all the flash of all the big cities and we don't (have) all the money in the world to get all the talent. You know, nobody wakes up and says, 'I wanna go down to San Antonio to go play ball there and visit the River Walk,'" Barajas says in the video. "Four rings with four different starting lineups that's just, you know, unheard of."